JUNTOS
A national program that works with community partners to provide 8-12th grade students and their parents with knowledge, skills, and resources on how to graduate from high school and pursue higher education.
Juntos was facing a challenge in maintaining a cohesive and consistent brand image at both the state and national levels. We took this opportunity to rebrand the organization and introduce a more approachable, culturally responsive color palette that reflects the warmth and resilience of their students and families. We also introduced a colorful strip, inspired by the Mexican serape, to provide cohesion throughout all marketing collateral.
The end result also included a comprehensive recruitment package filled with flyers, postcards, social media templates, and PowerPoint presentations that any coordinator across the nation could utilize to recruit new families.
Digital Flyers
The following flyers were part of the national recruitment package and were created using Canva, Adobe Photoshop, and Illustrator.
Rebranding
The left sample demonstrates the color palette before and after the project. Because Juntos is affiliated with North Carolina State University, it was crucial to create a color palette that aligned with the university's branding guidelines. The new palette also had to highlight the future of Juntos while preserving its iconic dark green.
The sample on the right highlights the transformation made with the Juntos icons. Since Juntos consists of four main components and was introducing a new one, it was essential for each icon to clearly convey its connection to 4-H and the work that Juntos does with their families, the community, and beyond.
Long-Form and Short-Form Videos
The first two videos were created to showcase the success of the partnership between Juntos and Wake Tech Community College. Whereas, the last three videos were created to highlight students and families participating in the program and used for social media. All videos were filmed with an iPhone and edited with CapCut Video Editing Software.
Please note the coloring of the videos does not reflect the final videos sent to the client.