DESCALZA
A handcrafted, made-to-measure, clothing brand that collaborates with artisans from Latin America and local seamstresses in North Carolina to create bold and unique statement pieces celebrating cultural pride.
Print Materials
Descalza is an online store that seldom requires printed materials. However, through their packaging, they connect with their customers by sharing the names of those who made their clothes and reminding them that their piece was made for them. Each customer also receives a handwritten thank-you note expressing Descalza's gratitude. Occasionally, they also use flyers to promote their fashion shows.
Social Media Static Posts
Below are some examples of sharable content posted on Instagram and Facebook.
Social Media Reels
Below are some examples of reels posted on both Instagram and TikTok. All videos were filmed with an iPhone and edited on CapCut Video Editing Software.
Please note the coloring of these videos does not reflect the final videos. To see the final videos please visit Descalza’s Instagram or TikTok.
Email Newsletters
Below are screenshots of some of Descalza’s monthly newsletters created with Canva and Klaviyo.
Presentation Decks
Below is a sample presentation deck used for a speaking event at the Wilson College of Textiles, NC State. Please note that this is a sample and not the full presentation deck. The handouts were created for a separate event that facilitated discussions on how to create more inclusive spaces. All materials were created using Canva.
Product Photography
Below are a few product shots taken with an iPhone and edited on Adobe Photoshop.
